Who We Are

Our History

AMS Insurance Services Ltd

Established in 1992 as the insurance division of Automotive Marketing Services Ltd., we introduced our unique full-cover Asset Secure® GAP insurance product (Guaranteed Asset Protection).

Through our focus on customer service and innovation, we are a major provider of GAP insurance in the UK. Our Asset Secure® products are unique in that they do not include any market-value, or other of the usual small-print claim reduction/rejection clauses as used by all other GAP provider.

Following on from our success, we are now offering a wide range of Commercial Insurance Products, including:

Cyber Insurance
Professional Indemnity Insurance
Management Liability Insurance
Commercial Combined Insurance - General
Commercial Combined Insurance - Offices and Surgeries
Commercial Combined Insurance - Shops
Commercial Combined Insurance - Pubs and Restaurants
Tradespeople and Homeworkers Insurance
Property Owners Insurance
Commercial Vehicle Insurance
Fleet GAP Insurance

Vision

Our Mission

To deliver an innovative product portfolio that meets the specific needs and expectations of our clients and their customers, ensuring the peace of mind that they are truly covered and their needs are fully met with a reliable, sustainable and honest service.

Our Values

Growth with Integrity, Reliability & Sustainability

We strive to achieve sustainable year on year growth with our existing and new partners. AMS can always be depended upon to provide reliable products, training and support with utmost integrity.

Adherence to ethical best practice, always treating our customers fairly

Ethical business practice has and continues to be a key foundation to the success of AMS. We value the partnerships we have with our customers and work continually to develop these relationships in a fair and transparent manner. Treating our employees fairly and keeping a happy and safe working environment enables us to achieve our mission.

Profitability through partnership & innovation

We believe in mutually beneficial partnerships ensuring success and profitability through the sale of our unique market leading products. We lead the way with innovative products adapting as the markets change to ensure we remain relevant now and in the future.