Who We Are

In 1992 Automotive Marketing Services Ltd established an insurance division which in 2000 was incorporated separately.
AMS under its Asset Secure® brand is a major provider of full-value GAP products to motor dealerships, insurance brokers and finance companies throughout the UK.
Our Asset Secure® products are unique in that they do not include any market-value, or other of the usual small-print claim reduction/rejection clauses as used by all other GAP provider.
We have seen the UK market grow dramatically over the years with some 30% of new and used vehicle buyers purchasing GAP Insurance and believe that we have the most comprehensive and cost-effective GAP insurance solution in the market today.

We also provide direct underwriting/reinsurance brokerage services to companies in the USA for GAP and other products into London and other markets.