Privacy Statement


We are committed to protecting and respecting your privacy in accordance with the current Data Protection Legislation (“Legislation”). This notice sets out the basis on which we will process any personal data that we collect from you, or that you provide to us.  For the purposes of the Legislation, the Data Controller in relation to any personal data you supply to us will be the Group Company to whom you have provided your data.


We may collect and process personal data that you provide directly to us by filling in forms, via our website, over the phone or via mobile phone apps, or that we receive via third parties such as brokers and agents. Please note that Websites which are linked to from this website are not governed by this privacy policy and their operators may collect and use your information differently.

2.1 Sensitive (special) personal data (such as information relating to health or criminal convictions), may be required by us for the specific purposes of underwriting and fraud detection, or as part of the claims handling process. The provision of such data is conditional for us to be able to provide insurance or manage a claim and, whilst you can withdraw your consent for us to process such data, this may result in us not being able to continue cover, or to process any claims.

Where such data is provided to us, it will only be used for the specific purposes set out above, and will be treated securely and in line with this notice.


We may use the personal data we hold about you in the following ways:

The reason we use your data

Our legal basis for its use

For the purposes of providing insurance, handling claims and any other related purposes – this may include underwriting decisions made via automated means.

For the performance of the insurance contract between you and us.

For offering renewal, research or statistical purposes.

Our legitimate interests – for us to analyse historic activity, to improve our rating algorithms and to help predict future business impact. To further our commercial interests, to enhance our product offering and to develop new systems and processes.

To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.

Where we have your consent

To administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes.

Our legitimate interests - for us to analyse activity and traffic and for testing, research, statistical and survey purposes.

To notify you about changes to our service.

Our legal and regulatory obligations.

To safeguard against fraud and money laundering.

Our legal and regulatory obligations.

To meet general legal or regulatory obligations

Our legal and regulatory obligations.


We may disclose your personal data to third parties involved in providing products or services to us, or to service providers who perform services on our behalf. These include:    

  1. Our group companies, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006;

  2. Affinity partners;

  3. Brokers, agents, third party administrators, reinsurers;

  4. Other insurance intermediaries;

  5. Insurance reference bureaus;

  6. Credit agencies;

  7. Medical service providers;

  8. Fraud detection agencies;

  9. Loss adjusters;

  10. External law firms;

  11. External Auditors;

  12. Regulatory authorities; and

  13. As may be required by law.

We may also disclose your personal information

  1. In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

  2. If any AMS company or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.

  3. In order to enforce or apply our terms of use set out in the terms of use or terms and conditions page and other agreements; or to protect the rights, property, or safety of AMS, our customers, or others.


Depending on the relevant circumstances and applicable laws and requirements, we may collect some or all of the following information about our customers;
General Identification and contact information – this includes your name, address, telephone
numbers and email addresses

  • Payment information - this includes any information that you use to make a purchase such as your credit card information (cardholder name, card number, expiration date, etc.) or other forms of payment

  • Information enabling us to provide you with products and services such as your vehicle registration number (license plate)

  • Information you provide us with about other people (e.g. if you provide a friend’s email address for a refer a friend, or contact information for an authorised customer representative)*

  • Information provided during your contact with us during the course of phone calls (these may be recorded), emails and letters.

  • Information classified as “special category” personal information. For example, information relating to your health.

Please note: The above list of personal data categories is not exhaustive.

*If you are providing us with another person's information you should first ask them to read this Privacy Policy. By giving us information about another person you are confirming that they have given you consent to provide the information to us and that they understand how their details will be used.


We may transfer your personal data to destinations outside the European Economic Area (“EEA”). Where we transfer your personal data outside of the EEA, we will ensure that it is treated securely, and in accordance with this privacy notice and the Legislation. We only transfer data to countries deemed as having adequate protection by the European Commission or, where there is no adequacy decision, we use the European Commission approved ‘Standard Contractual Clauses’ with such parties to protect the data. A copy of the ‘Standard Contractual Clauses’ can be obtained by writing to The Data Protection Officer, AMS Insurance Services Ltd, Heyford Park House, Heyford Park, Bicester, Oxfordshire, OX25 5HD.


You have the right to:

  1. Ask us not to process your data for marketing purposes.

  2. See a copy of the personal information we hold about you.

  3. Ask us to delete any of your personal data (subject to certain exemptions).

  4. To have any inaccurate or misleading data corrected or deleted.

  5. Ask us to provide a copy of your data to any controller.

  6. Lodge a complaint with the local data protection authority.

For access to your personal data please write to:
The Data Protection Officer, AMS Insurance Services Ltd, Heyford Park House, Heyford Park, Bicester, Oxfordshire, OX25 5HD.


Where we have your consent, we may share personal data that you provide to us within the AMS Group of Companies and with other companies that we establish commercial links with. They and we may contact you (by mail, e-mail, telephone, text, or other agreed means) in order to tell you about products, services or offers that we believe will be of interest to you, or to provide you with commercial updates. If you do not wish us to continue marketing to you, please let us know.  You can contact us at any time to ask us not to use your personal data for the purpose of sending you marketing materials by e-mailing


We will keep your personal information on our systems for the period necessary to fulfil the purposes outlined in this Privacy Policy.
We may also keep your information after this period, but only where required to meet our legal and regulatory obligations. The length of time that we retain your personal information for these reasons will vary depending on the obligations we need to meet. We securely destroy all financial information once we have used it and no longer need it.


You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.


We may revise the privacy policy at any time by amending this page. You are expected to check this page from time to time to take notice of any changes we make.

If you have any questions concerning our use of your personal data, please contact The Data Protection Officer, AMS Insurance Services Ltd, Heyford Park House, Heyford Park, Bicester, Oxfordshire, OX25 5HD.